Wasp Archery

Vision

Updating a brand that's been around for 40 years is something we don't take lightly, meaning that you just don't mess with something that your grandfather loved. However, we knew it was time for an upgrade so that Wasp would remain relevant for the next 40 years. So we created a brand that remained true to its industrial roots while having an edge that would appeal to a younger generation.

Challenges

One of the biggest challenges for Wasp was breathing life into a brand that had been stagnant for nearly a decade. With new ownership and a new vision, we were able to start the reestablishment of a brand that many were longing to see be successful. Connecting with new consumers and rebuilding a relationship with old ones was all part of the overall strategy for making Wasp relevant again.