When we started working with Montana Decoy more than three years ago, we were excited for the opportunity to build a new brand that resonated with their complete product line. We saw the potential to create consistency through their entire marketing efforts, which gave us a huge opportunity to grow direct sales through their own website.
Montana Decoy has a line of products that peak at different times of the year, meaning we knew the rebranding initiative would take at least 12-months to complete. We also knew we'd have to spend time on each packaging project to improve the consumer's overall experience, especially since Montana was selling at all major retail outlets.
2-Year Sales Growth
From 2013 to 2015, we worked hard to implement a plan that would resonate with all consumers. And we almost doubled the business.
More Web Transactions
In 2015, through a strategic plan to grow online sales, Montana increased their online transactions 51% over 2014.
More people doesn't always mean more conversions, and that's why reaching the right audience is so important.
Brand + Identity
Montana is more than a place, it's a state of mind
Lifestyle and product photography
Responsive web design
Series of 15-second spots
Always educate and inform
Mobile-friendly email campaigns
New brand. New packaging for all products