Montana Decoy

Vison

When we started working with Montana Decoy more than three years ago, we were excited for the opportunity to build a new brand that resonated with their complete product line. We saw the potential to create consistency through their entire marketing efforts, which gave us a huge opportunity to grow direct sales through their own website.

Challenges

Montana Decoy has a line of products that peak at different times of the year, meaning we knew the rebranding initiative would take at least 12-months to complete. We also knew we'd have to spend time on each packaging project to improve the consumer's overall experience, especially since Montana was selling at all major retail outlets.

Digital Performance

83%

2-Year Sales Growth

From 2013 to 2015, we worked hard to implement a plan that would resonate with all consumers. And we almost doubled the business.

51%

More Web Transactions

In 2015, through a strategic plan to grow online sales, Montana increased their online transactions 51% over 2014.

26%

Conversion Growth

More people doesn't always mean more conversions, and that's why reaching the right audience is so important.

Brand + Identity

Montana is more than a place, it's a state of mind

Montana Branding Full Width
Montana Branding LeftMontana Decoy Branding Right

Photography

Lifestyle and product photography

Montana Hat Photo Full Width
Montana Miss Purrfect
Montana Folding Photo LeftMontana Turkey Photo Right
Montana Eichler Photo Full Width
Montana Elk Photo Full Width

Web Design

Responsive web design

Mt Desktop Full
Mt Mobile LeftMt Detail Right

Video

Series of 15-second spots

Content Marketing

Always educate and inform

Montana Big Game Guide 2015
Montana Moose Big Game GuideMontana Antelope Big Game Guide
Montana Content Fullwidth
Montana Decoy Content Fullwidth

Email Marketing

Mobile-friendly email campaigns

Montana Email Design Full Width
Montana Email Full Width Long

Packaging

New brand. New packaging for all products

Montana Packaging Fullwidth