Jeff Foxworthy

Vision

When one of the most popular comedians of all time calls you and says he needs a new website you do two things. First, you listen. Then you get to work on building something that truly represents what he's looking for. We wanted to make this site fun and engaging, an experience that you would expect from a redneck.

Challenges

Before we took over, The Huffington Post called Jeff's website the worst site ever built. Needless to say, we knew we had to turn things around. With a great team, we got to work. And, with a tight deadline, did our job to eliminate Jeff's site from 1993 status.

Digital Performance

65%

More Pages Per Visit

We created a site where people could engage with Jeff, and that's exactly what happened. He saw a 65% increase in pages per visit.

99%

Site Visitor Growth

In the first year after launching the new site, we doubled the traffic to Jeff's website.

43%

More Time on Site

With a plan to create more video, we were able to show that we could get people to stay longer by engaging with new video content each week.