Gunner Kennels

Vision

Knowing that we were about to work with a great product, we had to create a brand that would get people to react to a product that truly disrupted an entire industry. And we did just that. By creating an icon that resonated with all dog lovers, and told a story in the process, we knew this project was going to be a huge success.

Challenges

Selling a $500 dog kennel to customers who are used to paying a third of that was a challenge from the beginning. But through our research and strategy, we knew consumers wanted something better, and they were willing to pay for it. And the growth of Gunner is proving this strategy true each and every day.