You can get a cheeseburger for a buck, save 20 percent on a new set of tires, and even get a new pair of shoes for free after purchasing that red pair for full price. Discounts and special offers are a crucial part of the success of many businesses. But when it comes to agencies, how do you know what you are getting? How do I see the return on my investment at the end of the day? Those are exactly the questions that lead us to rebranding Caddis as The Performance Agency.
"Performance is something we take very seriously at Caddis. It’s what our entire team focuses on every day."
Nine out of 10 people that I talk to have been burned during the process of a website build or rollout of a digital marketing strategy. Which is really no surprise, and here’s why: most companies don’t know how to hire someone to do this thing we call digital marketing, and most marketing providers don’t know how to deliver on what they are selling. You can see how those qualifiers lead to a small blaze, shortly followed by an all-out forest fire. In order to prevent those fires, we’ve developed monthly reports, called Performance Reports, to prove the value we are bringing to each client.
Once we establish the overall goals, which are thoroughly discussed and approved by the client, we lay out a clear plan of action and begin to track and monitor KPIs such as organic growth, keyword rankings, paid search performance, lead generation, e-commerce tracking and other criteria. We create a very visual report that allows for a CMO, CEO or small business owner to get a detailed perspective on how their company is performing in a matter of minutes. In only a few pages of charts and paragraphs, the client knows instantly how their business is performing in the digital space.
Aside from the core data in each report, we also evaluate what worked well and what didn’t. This allows us to make adjustments in the campaign very quickly, as opposed to only making changes within a budget cycle, which is just ludicrous.
Digital marketing is about testing, proving and doing more of what works. If you aren’t seeing a return on investment, then you shouldn’t be spending the money. However, some campaigns do take time to work, making communication a critical component to balancing out how much time should be allotted before switching copy or art.
Performance is something we take very seriously at Caddis. It’s what our entire team focuses on every day. From the thousands of lines of code we write to the copy that goes into our social media campaigns each week, every team member is always thinking about how their job directly impacts the company that we are working for. We call that trust. And as a business owner myself, I know the importance of trust when selling a six-figure project or a 99-cent cheeseburger. You should always get what you pay for.
If you have additional questions on our Performance Reports, feel free to reach out to us on any of our social outlets or just pick up the phone and give us a call.