I was not sure what to expect my first day at Caddis. I never worked in a place like this before. It’s a modern building with bright colors and a Ping-Pong table. Studying finance in school, I really wasn’t familiar with “creative” environments. But after a few months of working here, I have really come to appreciate it.
So, what do I actually do here? I am an intern on the strategy/SEO team. From my perspective, we make our clients’ content easy to find on the web. We report on how well the content, site and search terms are performing. Being brand new to SEO, and to any kind of marketing for that matter, this was all new to me. And it still is, but I can offer what to expect and some tips as you jump into the world of SEO.
I’m three months into this SEO thing, and here’s what I learned:
SEO Means Search Engine Optimization (Yes…I just started a few months ago)
Learn your acronyms from the beginning. Don’t try and guess what someone means when you hear a fancy acronym. You should either ask or immediately look it up. Don’t feel stupid for asking. I’d rather be clear than make a wrong assumption. I have spent weeks guessing at what something means only to have it come back and bite me in the butt. Here are a few digital marketing acronyms and their meanings that I couldn’t function without knowing.
RSS: Rich Site Summary or Really Simply Syndication
PPC: Pay Per Click
SEM: Search-Engine marketing
CPC: Cost Per Click
SERP: Search Engine Results Page
There are many more and when you come across them, LOOK THEM UP.
It’s Critical to Understand The Big Picture
If you’re reading this, you probably have some idea about how Google works. But do you really know what goes on behind the scenes? Do you know how Google selects the pages that “pop up” after you enter search terms? Learn about crawlers, meta descriptions, meta titles, link indices and servers.
I am learning there is way more to search than one would initially think. The algorithms (or computer reasoning) Google uses are constantly changing. However, Google only wants to get a user the best information as fast as possible. So, if your marketing objectives do that, then the Google magic will probably support you. This brings me to the next thing I’ve learned.
Good Web Marketing is All About Content
While there are other methods to climb the search engine rankings, the tried-and-true way is creating good content. Caddis does a great job of this. We produce videos and blog posts about our clients’ products and services. This keeps the customer interested and strengthens the brand image. At the end of the day, all we're really doing is connecting products to people who actually want to buy them. Content not only provides information, but it also creates purchase desire.
These are a few of the things I have learned so far, and I am learning more every day. That’s what I love about the job. There is always something new to absorb. I know I am raw in terms of expertise, but everyone is when they start. If you’re new to SEO, don’t let it intimidate you.