General

Caddis Acquired by Lewis Communications

Caddis, a Nashville-based digital marketing firm, was recently acquired by Lewis Communications.

Read
20 Questions to Ask When Creating Buyer Personas
Content Marketing

20 Questions to Ask When Creating Buyer Personas

Here's the step by step questions you need to answer to create marketing personas that can help you shape your online marketing.

Why You Must Have Defined Marketing Personas
Content Marketing

Why You Must Have Defined Marketing Personas

Don't market to an empty room, take the time to create marketing personas so every piece of content you create reaches the right person.

Defining Your Audience
Content Marketing

Defining Your Audience

Every potential client is unique but there are common similarities that exist in your audience that you can observe and leverage.

Five Questions To Ask Before A Competitive Analysis
Content Marketing

Five Questions To Ask Before A Competitive Analysis

Before jumping right into the strategy, here's some important questions that can solve problems with your competitive analysis before they happen.

Caddis, The Client
General

Caddis, The Client

We wanted to start looking at our marketing, business model and online presence as if we were our own clients and see if we could improve them…and it turns out we can!

Data Mining Flight Attendants
General

Data Mining Flight Attendants

Observation is a powerful tool, see how flight attendants use it and learn how you can apply the lesson to your online marketing.

Why Web Content Matters
Content Marketing

Why Web Content Matters

See how to build credibility in the search engines, capture traffic, and explain your message very clearly with your content.

Design VS Conversion
Design Services

Design VS Conversion

Pretty is as pretty does. See how to balance your visual appeals with efforts that actually create clients.

Analyze This
Digital Strategy

Analyze This

You can't escape the data, so learn how to embrace it and build reports that do more than take up space on your hard-drive

Caddis’ New Space
General

Caddis’ New Space

We've happily located to our new office at 230 Franklin Rd #12q, Franklin, TN 37064 in "The Factory"

Buy Me, Online
Digital Strategy

Buy Me, Online

How does the research habits of males impact your ecommerce? You'd be surprised!

Please Fail
Content Marketing

Please Fail

Learn how there's actually a simple tactic that you can use to turn your own ads into viral success.