Part I of our Ultimate ExpressionEngine Setup Series dives into how Caddis approaches templating.
The most valuable effort for local oriented businesses is also one of the most confusing. Here's some guidance to help you get started in improving your local search presence.
A website that doesn't engage with its visitors because of platform limitations is a real wasted opportunity for revenue growth.
Keeping your content consistent is less tricky when everyone is on the same page when it comes to message, copy and format.
Spinning out keyword drivel is no longer a successful tactic. See how you can cut the fluff and deliver content worth reading to your visitors.
Look beyond the reposts of cat photos and memes to see what can really drive traffic for your site.
Get some insight into how search engines use your content to determine who will or will not see you in search results.
Knowing how your audience might perceive a product or service will lead you to the right keywords.
Creating a set of marketing persona can help you reach your audience more effectively, but only if you actually use it consistently.
Structure your online marketing personas to properly target your target audience with these 6 simple questions.
Here's some examples from our own personas of how you can use a person's connections to build an online marketing relationship.
The war-like mentality of marketing is passing into history as the benefits of working with "the enemy" begin to outweigh the perceived drawbacks.