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Caddis Acquired by Lewis Communications

Caddis, a Nashville-based digital marketing firm, was recently acquired by Lewis Communications.

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Get More out of ExpressionEngine Templating
Web Development

Get More out of ExpressionEngine Templating

Part I of our Ultimate ExpressionEngine Setup Series dives into how Caddis approaches templating.

Navigating the Murky Waters of the Local Search Ecosystem
Content Marketing

Navigating the Murky Waters of the Local Search Ecosystem

The most valuable effort for local oriented businesses is also one of the most confusing. Here's some guidance to help you get started in improving your local search presence.

Does Your Website Foster Community?
Content Marketing

Does Your Website Foster Community?

A website that doesn't engage with its visitors because of platform limitations is a real wasted opportunity for revenue growth.

4 Reasons You Need a Content Style Guide
General

4 Reasons You Need a Content Style Guide

Keeping your content consistent is less tricky when everyone is on the same page when it comes to message, copy and format.

Great Blog Content Requires Careful Keyword Integration
Content Marketing

Great Blog Content Requires Careful Keyword Integration

Spinning out keyword drivel is no longer a successful tactic. See how you can cut the fluff and deliver content worth reading to your visitors.

Use Social Media for Keyword and Topic Discovery
Content Marketing

Use Social Media for Keyword and Topic Discovery

Look beyond the reposts of cat photos and memes to see what can really drive traffic for your site.

What Words Define You
Content Marketing

What Words Define You

Get some insight into how search engines use your content to determine who will or will not see you in search results.

How Buyer Personas Help Focus Keyword Research
Content Marketing

How Buyer Personas Help Focus Keyword Research

Knowing how your audience might perceive a product or service will lead you to the right keywords.

Making Sure Buyer Personas Get Used
Content Marketing

Making Sure Buyer Personas Get Used

Creating a set of marketing persona can help you reach your audience more effectively, but only if you actually use it consistently.

Building Your Personas on Questions, Not Assumptions
Content Marketing

Building Your Personas on Questions, Not Assumptions

Structure your online marketing personas to properly target your target audience with these 6 simple questions.

Personas and Kevin Bacon
Content Marketing

Personas and Kevin Bacon

Here's some examples from our own personas of how you can use a person's connections to build an online marketing relationship.

The Shift from Competition to Collaboration
Content Marketing

The Shift from Competition to Collaboration

The war-like mentality of marketing is passing into history as the benefits of working with "the enemy" begin to outweigh the perceived drawbacks.