Lewis Communications — an award-winning strategic branding firm with offices in Birmingham, Mobile, and Nashville — has acquired Caddis, a full-service digital agency based in Franklin, Tennessee. The acquisition of Caddis, with its 20 employees, doubles the Lewis digital team, which Caddis founder Jake Fagan will now lead.
The acquisition expands the agency’s capabilities in search engine optimization, content marketing, and app development. It also grows the teams dedicated to digital strategy, user experience and user interface design, web development, paid search, digital media, social media, and analytics.
“This is a once-in-a-lifetime opportunity — two likeminded companies coming together. I’m excited for what we’ll be able to accomplish.” — Jake Fagan
“Digital platforms have become increasingly integral to our clients’ brand development and advertising success,” says Lewis Communications president and CEO Larry Norris. “Bringing in Jake Fagan’s leadership and adding the Caddis team to Lewis strengthens our ability to implement strategy seamlessly across both traditional and digital platforms for our clients.”
Ken Wilson, Lewis vice president and managing director of the Nashville office, says the expansion of Lewis’ digital staff and capabilities comes as businesses across industries are looking for ways to affect more with their marketing budget and are emphasizing digital campaign measurement as a metric for success.
“For the past decade, businesses often preferred to partner with separate web development companies and advertising firms,” Wilson says. “But now because the two must work together seamlessly to affect conversions in a digital- and mobile-heavy world, businesses are looking for one partner that can oversee and report on every step of the user journey — from developing brand awareness and preference to generating conversions.”
Over the past 65 years, Lewis has become one of the Southeast’s leading agencies, consistently producing award-winning integrated campaigns by using research-driven strategy to inform strong creative. The agency has clients across the country and in varied industries, including transportation, healthcare, energy, resort, and food and beverage.
Lewis will add Caddis’ client list to its roster, expanding its work into several new categories, including the outdoor space.
“This is a once-in-a-lifetime opportunity — two likeminded companies coming together,” says Fagan. “We compliment each other’s skill sets. I am truly excited for what we’ll be able to accomplish.”